- Spring 2024
- SCAD, GA
Website Redesign -
Visual Identity
User Experience
Most collegiate roster pages follow the same formula with plain grids and little personality. At SCAD, one of the world’s leading art and design institutions, the roster needed to reflect the school’s creative spirit and stand apart from standard athletics websites.
The redesign uses bold visuals, modern typography, and a clean, engaging layout that highlights athletes and coaches as both competitors and individuals. Infused with SCAD’s brand identity, the page embodies creativity, uniqueness, and excellence while giving the team a distinctive digital presence that mirrors the university’s reputatio