- Spring 2025
- SCAD, GA
User Research & Strategy -
Interactive Experience Design Concept Development
Using AI-powered mood detection through facial recognition and biometric data, Mood Room curates personalized playlists and immersive visual environments that evolve with how the listener feels.
The idea was developed through a research-led process involving user interviews, behavior analysis, and industry trend mapping. These insights revealed a strong desire for more emotionally connected and personalized music experiences.
Based on this research, a complete brand experience was designed, including customer journey maps for both Apple Music users and non-subscribers, mood-based feature flows, and mobile-first wireframes. Mood Room blends emotion, technology, and design to reshape how people connect with music.