Winter 2025
D&AD New Blood
In collaboration with Hope Hernandez

User Research & Insights
Campaign Strategy
Multi-Channel Activation

Google Cloud – Endless PossibilitiesDevelopers are excited about generative AI but remain cautious, seeking platforms they can truly rely on. That insight shaped our campaign for Google Cloud: Endless Possibilities. Rather than positioning AI as hype, we framed Google Cloud as the integrated ecosystem that gives developers confidence, support, and freedom to innovate.

Through social ads, bold OOH placements, and an interactive pop-up, the campaign demonstrated how Google Cloud unlocks agility and creativity in a rapidly changing tech world. The result: a vision of cloud not just as infrastructure, but as an inspiring partner for building the future.

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